Noosa, Sunshine Coast – Raceday fashion has always been about comfort and style. It’s that perfect blend of looking and feeling your best that sets the stage for an unforgettable day at the races. Enter IT’S A FAD. By Sara Leonardi, a brand that effortlessly embodies this ethos, and their official collaboration with the Noosa Cup Day’s Fashions on the Field event. 

Sara Leonardi McGrath, the local designer behind IT’S A FAD., shares her insights on what makes an ideal Raceday look. “I think an effortless Raceday look is all about how comfortable a woman is in what she is wearing” says Sara. At IT’S A FAD., their mission is clear: to offer stylish yet comfortable silhouettes and fabrics that move harmoniously with the body. 

One of their standout features is the elasticated waist design, which not only provides comfort but also enhances the wearer’s hourglass shape. This season, IT’S A FAD. is making waves with their signature balloon sleeves, a testament to their commitment to fashion-forward yet comfortable attire. 

Sara’s curated selections for Noosa Cup Day are all about creating a seamlessly softer look. Monotone outfits are her top picks, as they elongate the body and offer a sense of effortless elegance. Among the standout pieces is the One-Shoulder Linen Jumpsuit, available in multiple colors including Rust, Navy, Forest Green, and Light Green. Paired with high-waisted wide-leg linen pants, it’s a combination that oozes sophistication. 

For those seeking to make a bold statement, the Tropicana Safari Brown Zebra Short Balloon Sleeve Dress is a must-see. With its high-low hem, it’s designed to turn heads, showcasing more leg at the front while offering an extended hemline at the back. As a practical touch, all of IT’S A FAD.’s pieces come with pockets, ensuring that your betting ticket is never out of reach. 

Mix-and-match enthusiasts will fall in love with the Tangerine & Gold Pencil Skirt, a testament to IT’S A FAD.’s dedication to exquisite fabrics. Sara believes that fabrics are the cornerstone of her brand, and each collection starts with the pursuit of unique materials. In the case of this pencil skirt, the woven pattern created by gold silk threading on a tangerine cotton base adds a subtle shimmer, making it a versatile piece that can be styled with a blazer or silk blouse. 

Sara Leonardi McGrath knows that the right accessories can elevate any outfit. That’s why she collaborated with two of Queensland’s finest milliners, Totally Fascinating Fascinators and Madame Melanie Millinery , for Noosa Cup Day. “Accessories are everything when pulling an outfit together,” says Sara. Whether it’s a headpiece from their collections or a pair of chic earrings, these details can make or break an ensemble. 

So, if you’re seeking the perfect outfit for Noosa Cup Day, look no further than IT’S A FAD. With their commitment to comfort, style, and unique fabrics, you’ll be turning heads for all the right reasons. Don’t forget to explore their collaborations with esteemed milliners for that extra touch of elegance. Get ready to make a statement at the races! 

How does the effortless IT’S A FAD. FASHIONS ON THE FIELD competition work? SCTC style spotter’s will be on the lookout for the boldest fashion choices, the most elegant ensembles, and jaw-dropping accessories. Will you catch their eye? The winner and runner up will be congratulated by us in person on Sunday 15 October, photographed and announced on-course and on socials. 

To explore IT’S A FAD. collections, you can shop these looks and more online Itsafad.com or visit in-store, at the flagship store on Hastings Street in the heart of Bay Village Noosa.   

Join us, together with special guests including Sara and her husband Glenn for a fun day our at the races on Sunday 15 October 

Champagne Garden Luxe Long Lunch, on-sale until 9am Monday 9 October  > Purchase Tickets!

Parade Ring Terrace, on-sale until 9am Friday 13 October > Purchase Tickets!

Discounted General Admission tickets available online or for $15 at The Gates